With #VAsummerjam for the Virginia Lottery, StoryWerks created a multichannel cultural experience to spur a conversation through digital, social and music. Featuring music, videos, and backstories about local Virginia bands and musicians, #VAsummerjam is becoming the soundtrack of summer for the Virginia Lottery and music fans across the Commonwealth. From national artists like Alabama Shakes, Dave Matthews, the Zac Brown Band, Kid Rock, Luke Bryan and Fall Out Boy at Live Nation events to Virginia artists like Carbon Leaf, Jukebox the Ghost and Anhayla, #VAsummerjam is rocking Virginia with music, games, behind the scenes stories, VIP Music Experiences, free concert tickets, concert seat upgrades, free music downloads, audio gear and more. Over 50 videos, 30 stories, 14 radio spots, in-store promotions, a seriously cool digital hub built with our friends at CO+LAB, and on-the-ground engagement, #VAsummerjam is building the brand and gaining new players for a totally new kind of Lottery experience. VAsummerjam.com. Tune in. Game on.